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“Jed has increased both our leads and sales by 75% in just a few months. He has a keen strategic mind and immediately demonstrated how we could improve our marketing to generate more leads. Jed also helped us reactivate old prospects and has written successful email marketing campaigns. He's been a real find!”

Mitch Lawrence, Managing Director

Who are Staffordshire Kitchens & Granite (SKG)

SKG is an SME specialising in fitting "Quality Crafted Kitchens at Affordable Prices". 

How our relationship began

Mitch Lawrence (MD) wanted to take SKG to the next level of sales and read my most recent book "How to Get More Customers From Your Website... Even if you think you've tried everything!".  Mitch immediately saw how the ideas in the book could apply to his business and asked me to help.

A snippet of my contribution

Business-to-consumer can often benefit substantially from sharp messaging and clear offers made to a targeted audience.  This is where my work with Mitch began - to create a clear message to the consumer and make it compelling through offers.  The task of getting the messaging right required me to develop a 'tone of voice' for the business which was friendly, clear, and approachable and gave the reader a strong feeling that their home improvement project was in safe hands.  Once the messaging was clear we could expand on it in letters, emails and on the website.  I aligned all the marketing collateral and established a sequence of offers and campaigns designed to increase lead generation.

As an example of this, our Black Friday promotion was a hit increasing sales leads by over 130% on the previous month and our January campaign has increased sales by a further 80% on the previous year.

In addition, I've also halved the AdWords spend without affecting the number of clicks and doubled the number of conversions.

As a natural consequence of our work, I have helped Mitch release more of his time to dedicate to sales and marketing and assisted with the implementation of numerous business systems which have helped improve efficiency and working practices across the organisation.

I continue to work with Mitch driving additional sales and revenue through the marketing campaigns.

What they think about my work

75% Increase in Sales

“Jed has increased both our leads and sales by 75% in just a few months.”

Mitch Lawrence, Managing Director

Items used from the Marketing Toolbox

Overcoming Sales Objections

Convert prospects who failed to buy using sales handling techniques

Website Conversion Optimization

Learn how to turn more visitors into enquiries and customers by applying the APIE methodology

Content Marketing

Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects

Customer Reactivation

Grab some low-hanging fruit and turn your ex-customers back into paying customers

Time Deadlines

Help get sales in on time with deadlines and scarcity strategies

Follow-Up Strategies

Automate sales communications with customers and prospects to increase your revenue

Writing Marketing Plans

Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign

Split Testing

Use A/B, AB/C and Taguchi testing to maximise the return from your marketing


Reengage lost website and email prospects through targeted re-messaging and re-advertising

Price Elasticity

Increase your price using multi-payment options, continuity payments, gated payments, etc

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