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Marketing Consultancy
Services
End-to-End Marketing
Get the most from
your marketing
There are few problems in business life which aren't solved by having more customers.
And the easiest way to acquire more customers is through better marketing to more prospects. Once they become a customer you can continue to market to them to increase their lifetime spend. This is what I call 'End-to-End' marketing.
It is the most powerful way I can help your business grow as it delivers a return at every step, from generating new customers to maximising the profits from your existing ones.
Campaigns
Put your marketing on autopilot
My Campaign Marketing service is perfect for magnifying existing sales or launching a new product or service.
Or simply if you want to put your marketing on autopilot and let it automatically generate traffic, customers and repeat revenue.
I will develop the strategy, set up all the tools you need and, if necessary, write the collateral (ads, emails, videos, brochures, etc.) to deliver your campaign(s). All you have to do is 'push the go button'.
Marketing Strategy
The why, what and how of marketing
Your marketing strategy is the most important document after your business plan.
It gives you direction and tells you exactly how to accomplish your marketing goals - it's the 'sat-nav' to guide you to your destination in the quickest way possible.
I will build you a marketing strategy that you can easily understand and implement. It contains everything you need from branding, customer profiling and competitor analysis through to step-by-step actions for each of your marketing channels.
Marketing Troubleshooting
Escape problems by solving them
Does any of this sound familiar?... Reduced enquiries from your website? Online pay-per-click advertising costs rising? Email open rates falling? Campaigns that worked well once now less effective?
I can help.
I have spent tens of thousands of hours working on digital and traditional marketing campaigns and have a keen sense of quickly identifying what's going wrong. Most times I am able to make a few critical tweaks to get things back on track again - and usually after just a few hours of analysis.
Let's get your marketing back to peak earning efficiency.
Marketing tools I use
Marketing has evolved at a dramatic pace in the last few years. We’ve seen the marketing crown pass from direct mail to email to social media. However, the reality is that today’s best marketing is a blend of multiple channels and different approaches linking together to form a ‘super-strategy’.
Below are a few of the different tools I might use to construct your ‘super-strategy’ so you can gain the maximum opportunities and win the most sales. (You may also want to check out my Marketing Toolbox to see the various strategies and techniques I use alongside these tools to help your business grow.)
Website
Your website lies at the heart of your marketing since nearly every call to action will drive prospects to it. I will optimise your website’s performance to ensure you convert more visitors into sales and enquiries.
Paid Traffic
Facebook and Google Ads provide a rich additional source of ‘ready to buy‘ prospects directly to your business for often only a few pence per visit. I have managed over £450,000 of advertising spend on both platforms and can help you generate strong sales revenue for your business.
Social Media
What counts on Social Media is engagement (sharing, comments, etc.). As many benefits can be gained from organic posts as paid advertising – in fact, one boosts the other. I will give your social media campaign direction and purpose, connecting it with other marketing channels to maximise its effectiveness.
Traditional
Direct mail, leaflets, brochures, and other forms of traditional marketing can still be highly effective tools in your marketing arsenal. When appropriate, I weave these into the campaign to ensure your message is seen more times and in more places by your prospects.
Organic Traffic
For every click on a Google Ad, nine more clicks are on organic listings. So, getting your SEO right is vital to your growth. I can advise you on the key areas to focus on and how you can accelerate your progression up the Google results pages.
Copywriting
Great copy is more than just getting your message right, it’s about creating an emotional bond with your reader so they want to buy from you: Making the sale is so much easier if your prospect has made the decision in their heart first. My copywriting creates emotional connections between you and your prospect so buying from you feels easy and relaxed.
Mobile
People behave differently on their phones than they do on their desktops. My marketing approaches harness that difference and use it to your advantage whether it’s an app, SMS or simply presenting your website correctly to drive sales.
Deep Analysis
At the heart of my approach is rigorous analysis and evaluation from which I can then make strategic decisions based on business and marketing metrics. During this process, I often uncover opportunities which you can immediately capitalise on.