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Marketing Strategy Consultant
Make your marketing profitable
Who is this for?
I help established businesses decide how to grow their income, which customers to focus on, and how to translate strategy into practical outcomes.
Whether you're looking for better results from your existing marketing or more direction for your next expansion, together we will work out how to maximise your available time and budget.
If you want to get to work straight away, why not book a free 45-minute conversation with me about your business and what you want your marketing to achieve?
Put strategy before action
There could be a host of reasons why you may need a marketing strategy.
Maybe enquiries are inconsistent or your marketing spend has grown faster than your sales. Or simply that the business is doing well, but you want a clearer plan for what comes next.
Whatever the reason, we start by looking at what’s working, what’s being missed and where the best opportunities lie. Some may already be within your business: existing customers who could buy more, prospects who haven’t converted or a more productive website.
That gives us a clearer basis for deciding where to put your time and budget.
Marketing strategy built around your business
Where should business growth come from?
You'll typically be looking for more customers, more repeat business or increasing the order value of sales. We'll also consider the likely costs and returns, so we can identify which opportunities will make the most commercial impact.
Which customers should you focus on?
Understand who you can serve well and profitably, what matters to them and why they would choose you. This gives common starting points to your offer, message and marketing.
Where should you put your time and money?
Decide which activities deserve effort, how they can best work together and what could be implemented, improved, or stopped.
How will you know whether it's working?
We'll work out what success looks like and what metrics can measure it. We look at the relationship between marketing activity, enquiries, sales and customer value, so you have better information for optimising your results.
Here's what you get
The purpose of the strategy work is to put your marketing on a profitable direction.
Clear marketing direction
Know which customers you are trying to reach and why they should choose you.
Practical steps
Understand what to do first, so you can put your resources behind the marketing with the highest return on investment.
Clear improvements
Know what to measure and what the results mean, so you can make the necessary optimisations to improve sales and enquiries.
Why businesses bring me in
I bring an outside perspective to help you understand how your marketing is contributing to your business and where to make improvements.
Together we'll look at what is working, what needs attention and what your business is ready to do next. The recommendations follow from that understanding.
