Do I need a marketing strategy before starting a campaign?

No, not necessarily. Although I do need to understand your business goals, your customers and what the campaign needs to achieve. If that's not clear, we'll quickly work through that first before deciding what to do.

Will you actually build the campaign?

Yes. I can create the copy, build adverts and landing pages, set up email campaigns and configure the systems that support them.

Can campaigns run automatically?

Actually, quite a lot can be automated, especially email marketing and your follow-up processes.Some campaigns are designed to run for a short period, and others can continue to run over a much longer time. However, they still need monitoring and adjustments to maintain and improve their performance.

Can you help improve an existing campaign?

Absolutely. We can take a look at what's already running, review the results and decide what needs optimising. Sometimes just a few changes are enough and occasionally, it makes more sense to rethink the campaign or develop something entirely new.

Can you work with our existing team or agency?

Yes. I'm happy working alongside your existing people and suppliers. All we need to do is agree on who does what and how the different parts of the campaign will be managed.

Marketing Campaigns

Build campaigns that bring in customers

Who is this for?

I help established businesses build and execute marketing campaigns that attract new customers, generate more sales and increase your repeat business.

I can build you campaigns that increase existing sales, launch a new product or service, or simply make your marketing budget go further.

Book a strategy call: A free 45-minute conversation about your business and what you want your marketing to achieve.

Book a strategy call

Make your marketing work as one system

A successful marketing campaign involves more than running a few adverts.

For example, a campaign may include Google/Facebook Ads to attract prospects, a landing page to encourage enquiries and email marketing to follow up with people who aren't ready to buy straight away.

Each element has a job to do, but it's how they work together that makes the campaign successful.

I can develop the campaign, create the marketing materials, set up the systems and help you get everything running.

And importantly, we'll measure the results so we know what's working and what can be improved.

Marketing campaigns designed to win business

What should your campaign achieve?

You may want to attract more customers, launch something new, generate more enquiries or encourage existing customers to buy again. We'll agree your objectives, budget and the results you want.

Who should we be marketing to?

We'll find prospects most likely to buy from you, what matters to them and why they would choose you. We'll then develop an offer and message that gives them a compelling reason to respond.

How does the campaign work?

We'll decide which marketing channels (social media, advertising, etc) to use and how the different components should work together, from attracting new prospects through to generating enquiries, following up and making sales. This could involve advertising, landing pages, email sequences (even direct mail) or a combination of approaches.

How we measure success

First, we'll look at what enquiries, conversions and sales the campaign is producing, then costs and return on investment. That will help us understand what's working, where improvements can be made and how to adjust your budget.

Here's what you get

The purpose of our campaigns is always to create a profitable return on your investment.

Campaign development

A campaign designed around your goals, customers and the marketing channels best suited to reaching them. And we'll develop the offer and message, and work out the practicalities of the campaign.

Campaign implementation

I can write the advertising and marketing materials, build landing pages, write emails, set up the necessary platforms and connect the different parts of your campaign. My aim is to get everything built, tested and running.

Ongoing optimisation

Together we'll monitor the results, identify what's working and optimise what needs improving. Plus, we can automate parts of the campaign, so it continues generating enquiries and sales without needing constant attention.

Book a strategy call

Why businesses bring me in

Some businesses have a specific campaign in mind but need someone to turn the idea into something practical. Others simply want to develop their existing marketing and generate more sales.

I bring you both marketing experience and the technical ability to develop, build and manage your ongoing campaigns.

This means I can help with the strategy development, and the practical work, from developing the initial idea and creating the content to setting up the systems and optimising the results.

I can work with your existing team and suppliers, take on the work directly or combine both approaches.