I'll show you a very effective ad structure I have deployed across hundreds of funnels and many different verticals in this video. It always works really well and is often the split-test winner!
It is super effective because it gets your prospect reading from the top of the ad all the way down to the crucial Call to Action at the bottom. This is called the 'greasy shoot' and it's an important technique if you want your reader to absorb everything on your ad and take action.
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